Why your startup needs a custom software development company

Whether you’re a solopreneur, a medium-sized business, or a multi-million-dollar company, you need software to improve your business processes, magnify efficiencies, increase productivity, and ultimately, your revenues and profits. 

Custom software development is the process of building digital solutions that ensure the slick functioning of all online and offline business processes and built to meet the specific needs of the business. While off-the-shelf software is readily available and meets the general needs and demands of a business, custom software is built to spec for certain business problems. 

Now that you know how important software is for your startup, the next question is “Does your startup need custom software development, or will off-the-shelf software solutions suffice?”

While many software systems have been built to give a one-size-fits-all solution for problems that are common in every business like CRM, accounting software, social media scheduling tools, etc. – there are times when you need to solve a problem that is unique to your business. 

When a one-size-fits-all solution doesn’t fit, you have two options left: either change your business processes to adapt to the software available or get a custom software solution that fits your business processes and adapts to the way you and your team members do business. 

If you’re confident that your current business processes are efficient and help your software developers reach their potential, then the latter option will help you stay focused on your company vision, your brand identity, increase productivity and efficiency, and finally boost up your revenue and profits. 

The cost and time invested in custom software development really pay off when you are solving that unique problem your team members or your customers are facing and help you gain that competitive advantage. 

If you use a one-size-fits-all solution, your customers’ experience will be the same as every other kid on the block. There would be nothing unique in there to make your customers choose you instead of your competitors. 

To be that ‘purple cow’, you need to be different from what others are doing. And for that, you need to address what your customers need and want and deliver that uniquely personalized customer service that will mesmerize them and make them stay with you, just for the experience. 

This is perhaps the most common reason businesses look for custom software development companies. 

To run a business smoothly and streamline your business processes, you need multiple software systems, for example, CRM, СMS, ERP, Marketing software, etc. While you don’t really need to build each of these systems from scratch and off-the-shelf are just fine in most cases, you do need those systems to integrate well with each other and all of your existing business processes. 

Businesses hire software development companies to build custom system integrations that can help them align all of the software their business depends on, establish a single source of truth for all of their data, and leverage data from different sources in real-time. 

What if you need only a simple solution for a simple problem but the software available off-the-shelf is all cluttered with features you don’t need? 

Do you opt for overly-complicated software or do you step up and get a simple solution built for your specific problem? 

The latter is often the answer to increased productivity and efficiencies. Your teams can focus better with a clutter-free system that does only what they need without the extra options distracting them.

Another time when a business might need custom software development is when they are scaling up and getting more customers and employees on board. 

While growing a business can be an exciting endeavor, the journey is full of humps and challenges.  And that’s when you need custom software that can help you meet the unique demands of your customers and employees, manage them well, and overcome those obstacles. 

Custom software development brings more flexibility and scalability and so, it’s ideal for a growing business – as opposed to off-the-shelf solutions. If a business process changes, you can customize the software to fit your needs and if you need more features, you can add them easily. 

Custom software development gives you more freedom as you’re no longer confined to the limitations of an off-the-shelf solution.

Confused about whether you need to opt for custom software development or not? 

Most software development companies offer free initial consultations. When you get on a call with them, they’ll listen to you and try to get to know better about your business and its requirements. 

 A good and reputable custom software and web development company will steer you in the right direction and tell you whether you need a bespoke solution or if off-the-shelf is better for you.

The right technology can make all the difference to your business. To be successful in today’s tech-savvy world and make your business stand out, find a development partner to lift up your business’s technological demands. 

Grid Dynamics stands out as a digital-native technology services provider dedicated to propelling the growth and competitive edge of Fortune 1000 enterprises. With over 15 years of expertise in digital transformation and software innovation, particularly in open-source cloud-native solutions, we offer unparalleled support.

Our clients have the option of choosing the engagement model which best suits their requirements, including team extension, dedicated teams, pod teams, and remote development centers. Grid Dynamics has offices across the Americas, Europe, and India, meaning that we have the resources to cater to the needs of companies of any size, no matter where they are located.

Author Bio: Jibran Ahmed Sheikh is a WordPress Expert at B2BWoo. A WordPress fanatic by day and a reader by night, Jibran enjoys exploring the ever-changing world of Technology, Development, and eCommerce.